: Auto air conditioning
The Goldberg Brothers - The Inventors of the Automobile Air Conditioner
>
> Here's a little factoid for automotive buffs or just to dazzle your
> friends.
>
>
> The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented
> and developed the first automobile air-conditioner. On July 17, 1946, the
> temperature in
> Detroit was 97 degrees.
>
> The four brothers walked into old man Henry Ford's office and
> sweet-talked his secretary into telling him that four gentlemen were there
> with the most exciting innovation in the auto industry since the electric
> starter.
>
> Henry was curious and invited them into his office. They refused and
> instead asked that he come out to the parking lot to their car.
>
> They persuaded him to get into the car, which was about 130 degrees,
> turned on the air conditioner, and cooled the car off immediately.
>
> The old man got very excited and invited them back to the office,
> where he offered them $3 million for the patent.
>
> The brothers refused, saying they would settle for $2 million, but
> they wanted the recognition by having a label, 'The Goldberg
> Air-Conditioner,'
> on the dashboard of each car in which it was installed.
>
> Now old man Ford was more than just a little anti-semitic, and there
> was no way he was going to put the Goldberg's name on two million Fords.
>
> They haggled back and forth for about two hours and finally agreed on
> $4 million and that just their first names would be shown.
>
> And so to this day, all Ford air conditioners show -- Lo, Norm, Hi, and
> Max -- on the controls.
>
> I can hear your groans from here. Control yourself!!!
The Goldberg Brothers - The Inventors of the Automobile Air Conditioner
>
> Here's a little factoid for automotive buffs or just to dazzle your
> friends.
>
>
> The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented
> and developed the first automobile air-conditioner. On July 17, 1946, the
> temperature in
> Detroit was 97 degrees.
>
> The four brothers walked into old man Henry Ford's office and
> sweet-talked his secretary into telling him that four gentlemen were there
> with the most exciting innovation in the auto industry since the electric
> starter.
>
> Henry was curious and invited them into his office. They refused and
> instead asked that he come out to the parking lot to their car.
>
> They persuaded him to get into the car, which was about 130 degrees,
> turned on the air conditioner, and cooled the car off immediately.
>
> The old man got very excited and invited them back to the office,
> where he offered them $3 million for the patent.
>
> The brothers refused, saying they would settle for $2 million, but
> they wanted the recognition by having a label, 'The Goldberg
> Air-Conditioner,'
> on the dashboard of each car in which it was installed.
>
> Now old man Ford was more than just a little anti-semitic, and there
> was no way he was going to put the Goldberg's name on two million Fords.
>
> They haggled back and forth for about two hours and finally agreed on
> $4 million and that just their first names would be shown.
>
> And so to this day, all Ford air conditioners show -- Lo, Norm, Hi, and
> Max -- on the controls.
>
> I can hear your groans from here. Control yourself!!!
